Kenny vs. Spenny

7 Essential Features Every Small Business Website Must Have

We all know it’s crucial to have a small business website and it’s an undeniable element for your company to thrive in this competitive market. It is said that approximately 7 out of 10 consumers look online first for information on a local business, therefore your website is one of the strongest small business marketing tools available for you.

 7 Small Business Website Must Haves

There are certain elements that can enhance a small business website and promote a better user experience.

  • Search Engine Optimization

Basic Search Engine Optimization (SEO) is fundamental for any small business website. Search engines have two main functions: crawling and indexing sites, and providing a ranked list of websites based on their relevance to the search terms will help you position your website properly so that your customers can find you easily when searching for the products or services you offer.

  • Lead Capture

Adding lead capture feature will allow you to collect information about potential clients, such as their name, email and phone number. Be sure to include lead capture elements on your website such as download offers, call to action graphics or registration forms.

  • Trust Building Features

Every small business website can benefit from trust building features. Adding customer reviews or testimonials help potential customers feel more comfortable with your business.

Press mentions also provide your company with higher credibility. Finally include trust seals, in the form of privacy seals, business validity seals, compliance seals, hacker-safe seals and others.

  • Mobile Ready Version

Your small business website should be mobile-ready. Responsive web design should be concurrent with every single website because, let’s face it, mobile is the future.

What device do you use to check your own personal emails more on? Desktop, Tablet or Smartphone?

If you’re not sure if your website is mobile-ready, try Google’s Mobile Friendly Test

  • Social Media Integration

If you regard social media as a serious and productive marketing tool for your business and you factor in time in your work week to connect with people through social media channels, the presence of social media buttons on your site is an absolute must have.

You’ll want to make sure your buttons are visible on every page of your website, so factor in how big or small the icons should be and their location.

  • Newsletter Sign Up Form

Something to keep in in mind when you build a small business website is that a newsletter is a great way of generating repeat business for a small business, inform your customers about upcoming promotions, offers and new services. Sending out a newsletter allows you to present yourself as an expert in your industry while providing your customers with valuable information.

The frequency of your newsletter will depend of the amount of content you can create. Newsletters can be sent out daily, weekly, bi-weekly or even monthly. Newsletters help establish consistent communication between you and your customers, additionally online newsletter signups give you the opportunity to build an opt-in email list.

  • Blog

Blogs have become a strategic business communication tool that can help you reach out to clients and potential leads.

It establishes you as a subject-matter expert that can provide free valuable content to your customers, building your fan base of followers/readers. It will help you bring more traffic to your small business website and possibly convert those visitors into buyers.


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